The vast majority of high-net-worth (“HNW”) individuals give to charity and many feel that philanthropy is an important aspect of their wealth experience. Professional advisors (“advisors”) have the access and opportunity to influence the way their clients allocate their wealth and are therefore uniquely positioned to support their clients’ giving. At the same time, HNW individuals are increasingly relying on advisors to assist with their charitable activity.

To better understand the extent and dynamics of philanthropic conversations taking place between wealthy individuals and their advisors, The Philanthropic Initiative (TPI) for the third time since 2013 conducted a national study of advisors’ approaches to and HNW clients’ expectations of these discussions. The research provides valuable information for advisors and their clients as well as nonprofit professionals and others interested in philanthropy.